The Importance of Decreasing Website Bounce Rates
According to Google, website bounce rate is the time where you are able to access only a one page session on your website. When it comes to reaching your website’s full potential, you should know how important tracking your website bounce rate is. You are only able to attain a higher conversion rate if you keep your visitors on your website for the longest possible time.
When it comes to website bounce rate, its average is 45%. So, if you are a website owner, you should aim for bounce rates between 40% and 26%.
Here you will find some useful tips to ensuring that your website bounce rates are reduced.
1) Look into your load time
If you own a website that takes an ample amount of time just to load, then your website bounce rates could be higher. The main reason for this is the fact that while surfing the web, a lot of people lose patience if the website does not load immediately. This is the reason why it is your responsibility to make sure that your website is optimized. This can be done by decreasing the sizes of your files so that you will have increased load speed.
Try using NXPowerLite Coupon. This is one kind of file compression tool that helps in optimizing all of your files. This, in turn, improves your load time and thus decreases your bounce rate. You can also try checking the AJAX tool. This tool is capable of loading your web page faster because they enable third party content to load slowly in the background.
2) See to it that your website is easily navigated
You should know that your website design plays a significant role. Despite your website having flashy page effects and themes, the regular website viewer is only accustomed to viewing web pages in a particular way.
Since most website visitors are after easy navigation of your website, you should keep in mind to place your main menu on the topmost page. Always bear in mind that there are several pages that are provided in one website, and what the visitor clicks on may not be yours. This is the reason why you should provide an easy interface to your visitors that will lead them to exactly what page you want them headed.
3) Never go for popups
Indeed, popups have been proven to work sometimes, but they have been shown to negatively influence the visitor’s website experience.
A study conducted in 2013 has shown that 70% of people find popups very annoying.
If you cannot do away with popups, it will be better to do it in adequate amounts. You can now take advantage of plugins in the market that only let you show popups on a certain period of time or everytime a website visitor decides to leave your website.
Popups are really of no good use to promoting your product; they only end up even increasing your website bounce rate.